1. Services for cruise companies

WHAT MY CLIENT RECEIVES:

I provide authentic and experience-based coverage of cruise companies and their services, tailored to my audience of middle-aged Finnish travellers. I observe and explore all agreed-upon aspects with the client, drawing on my extensive background in the cruise industry, particularly in the Baltic Sea and Mediterranean regions.

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Through commercial collaboration, I produce original, creative promotional content aligned with the agreed-upon brief, which defines the deliverables, publication schedule, and media channels.

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HOW I WORK:

I take part in PR and FAM trips or travel independently on cruises to produce fresh, engaging material in Finnish or English for my own platforms, mainly my travel magazine and Instagram. In accordance with the brief, I can also provide customized content for use in the client’s own digital or printed media.

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REFERENCES:

Royal Caribbean
Norwegian Cruise Line

Viva Cruises
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PRICING:

I do not charge a separate fee for PR or FAM trips; however, all associated costs must be covered. These include, for example, flights, accommodation, the cruise with meals, and any other services defined in the brief. Pricing for commercial collaborations is determined according to the agreed terms.

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2. Services for hotels and accommodation providers

WHAT MY CLIENT RECEIVES:

I offer genuine and insightful reviews of hotels, resorts, and other accommodation providers to my Finnish audience of middle-aged travelers. My assessments are based on agreed objectives and my extensive experience with above-average and premium properties.

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In commercial partnerships, I create distinctive, tailored advertising content aligned with the brief, which specifies deliverables, publication timing, and chosen media channels.​

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HOW I WORK:

I participate in PR and FAM trips or visit properties independently to develop original material in Finnish or English for my platforms, primarily my travel magazine and Instagram. As agreed, I can also produce content for the client’s own marketing use across digital or print formats.

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REFERENCES:

Sivatel Hotel Bangkok

NH Collection Grand Hansa

Kö59 Hotel Düsseldorf
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PRICING:

I do not charge a separate fee for PR or FAM visits, but all travel-related expenses must be reimbursed. These include flights, accommodation, breakfast, and other services included in the brief. The agreed project scope determines pricing for commercial collaborations.

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3. Services for tourism organizations (DMOs)

WHAT MY CLIENT RECEIVES:

I provide authentic coverage of destinations, their attractions, and services, highlighting their relevance to my Finnish audience of middle-aged travellers. My work is based on mutual planning with the client to ensure that all agreed focus areas are effectively represented.

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Within commercial collaborations, I deliver bespoke, creative promotional content in line with the brief, defining the number of deliverables, publication timing, and distribution channels.

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HOW I WORK:

I attend PR and FAM trips to gather first-hand impressions and create original content in Finnish or English for my own platforms, mainly my travel magazine and Instagram. In line with the brief, I also produce tailored materials for the client’s own marketing use across print and digital media. 

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REFERENCES:

Madeira Promotion Bureau
Amazing Thailand (TAT)
Live Riga

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PRICING:

I do not charge a separate fee for PR or FAM trips, but all related expenses must be covered, including flights, accommodation, and services as defined in the brief. Pricing for commercial partnerships is agreed upon on a case-by-case basis.